Company
We believe that films can be entertaining,
educational and inspirational and should teach us something about
ourselves and the world. Our goal is to make films based on true
stories that will move audiences to look deeper into universal
issues of racism, genocide, and environmental destruction.
 The
people hired to work on Integrity Films's projects are honest,
reliable, talented, energetic and passionate who act out of a
strong inner conviction of who he or she is and what he or she
stands for.
There is a strong educational component to the process and integrated
into the product of every film we create. A mentorship program
will be set up on every shoot for students to learn the craft
from film professionals.
photo by Andrew Chiu copyright
2006
Executives
James Cohen
Founder and CEO
James Cohen founded Integrity Multimedia International
Inc. in 1999 and serves as Chairman and CEO. He most recently
directed a series of TV commercials that begin airing nationally
in April '07 for Shoeless Joe's restaurant chain.
Cohen has worked in TV and film for several years. In 1999, Cohen
joined Saturday Night Live after calling Lorne Michaels' office
twenty five times before his call was returned. Lorne Michaels
agreed to meet Cohen an hour before Chris Farley's last public
appearance on Saturday Night Live. Michaels told Cohen that he
reminded him of himself thirty years ago, and hired him on the
spot.
One year later, Cohen was in New York working for Broadway Video,
Saturday Night Live Films, and BBN Network. For Broadway Video,
James' concept for a reality series about a group of young comedians
on the college circuit was produced. Nick DeNinno, current VP,
National Lampoons, who worked with Cohen during this period said,
"I believe in James as a filmmaker and as a person, and have complete
trust in his ability to direct a successful feature film."
In New York, Cohen also teamed with Jack Healey, former Director
of Amnesty International and the visionary behind the legendary
Amnesty International Concert Tour of the 90s, on several media-related
human rights projects for the Free Burma Campaign. Mr. Healey
describes Cohen as an "honest, forthright person of immense talent
and vision."
Cohen holds a BA in Film Theory from the University of Western
Ontario and a Bachelors of Education from Brock University. In
2006, Cohen worked for a semester as a guest lecturer at Taylor's
College in Kuala Lumpur, Malaysia where his students produced
documentaries on the Holocaust from Muslim perspectives and founded
a local student film festival showcasing new voices in Asian cinema.
Cohen's work as an educator has also resulted in two other completed
film collaborations with students in Toronto. School'd is a docudrama
about one day in the life of a teenager gang member created with
at-risk high school students at West Toronto Collegiate. Portrait
of a Divorce is a documentary about a middle-class family going
through a divorce through the perspective of one of the children.
It was produced with students with behavioral challenges at the
alternative-private school, Freemont Academy.
Other projects in recent years include writing, directing and
producing a short dramatic film called, Know Chance, based on
a true story of a law student addicted to gambling, producing
a segment for Sportsnet TV on the NBA, and directing a music video
for an up-and-coming Canadian rapper.
Cohen wrote and directed a commercial for, "The Coffee Office",
and produced and directed a DVD series on New York Times Best
Selling Author, Dr. Emoto, Author of "The Hidden Messages
in Water". Cohen is set to direct the feature film, "Know
Chance" in the upcoming year.
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